Need help in healthcare but not sure how to ask? Here's some of our work.
Case studies
How we've helped founders, startups, scaleups and market leaders make their next move:
Mapping the path to acquisition
A high-growth healthtech wanted to be deliberate about who might acquire them, and why. We built the roadmap: acquirer mapping, a buyer gap analysis showing what they value, and a clean-house checklist ahead of due diligence. The result: a founder building a valuable asset, not just running a business. Fixed fee, no clock running.
Seven meetings in a matter of hours
A mental health tech startup with strong traction and rare tech came to us a week before they needed results. In half a day we mapped their market, set ideal customer profiles, and ran outreach through our network. The outcome: seven meetings within hours, more in the pipeline.
Three meetings with multinational insurers
A niche, non-tech healthcare service with proven results and early funding needed to break into enterprise. In a few hours we secured three meetings with major multinational insurers, including direct replies from a regional CEO, CMO and executive, pairing our network with fresh outreach to around 50 leaders.
From "what next" to "start today"
A two-year-old hybrid digital and physical healthtech had taken off: clinical validation, a strong brand, real awards. The founder ran everything but wanted a sounding board on what's next. We mapped three buyer segments and outlined cold outreach that grabs exec attention fast. Our advice: start today. Corporate moves slowly, so the sooner you start, the sooner you're in the room.
A sales machine without the headcount
An overseas healthtech with proven traction at home wanted to crack Australia. The default playbook said hire a BDM: six-figure salary, super, commission, recruitment fees, a long ramp learning the market from scratch. We offered another path. On a three-month retainer, they brought in an advisor who already had the network and map. Instead of waiting for a hire to ramp, we built the foundations of a sales machine: target list, positioning, outreach engine, warm introductions. The result: real foundations in months not years, at a fraction of the cost of one hire, and a founder who owns a working sales engine, not a salary line and a gamble.
The common thread?
Across every project, the pattern's the same: founders with a strong product and real traction, ready to be deliberate rather than reactive. We bring 17 years of network building in Australian healthcare, forensic market mapping, and brief, factual, benefits-led outreach. We're not an M&A broker or a sales agency. We've sat in the founder's seat and navigated due diligence, so you hold the cards. Projects are priced once we have enough context.
On-demand & retained services
30min Strategy sprint call
Focus: Gut checks & course correction.
A high-speed 1:1 sounding board for a single blocker: a surgical take on a decision, a gut check, or keep/toss priorities. Just the advice that keeps you moving.
Best for: Quick gut checks and market clarity.
1hr Strategy deep dive call
Focus: Roadmap vetting & problem solving.
An hour to dissect your strategy: GTM roadmap, positioning, or a high-stakes call. The objective voice that prevents expensive pivots before they happen.
Best for: Commercial roadmaps and boardroom-level advice.
2hr Strategy intensive call
Focus: Market entry & growth positioning.
An immersive session for complex growth or market entry. We stress-test your value proposition, surface scaling hurdles and refine positioning.
Best for: Market entry, complex scaling, acquisition strategy.
2hr Outreach & introductions
Focus: Opening doors.
A high-intensity block leveraging my network: introductions and personalised outreach to your target list, using 17 years of social capital to reach decision-makers.
Best for: Warm entries to C-suite, clinical or procurement leads.
2hr Document review & feedback
Focus: Sharpening the edge.
A rigorous audit of your materials. I review pitch decks, tenders or roadmaps through a seasoned advisor's lens, so your messaging lands with the people signing the cheques.
Best for: Founders refining collateral before a major pitch.
2hr Mapping & research
Focus: Visualising the landscape.
A research block that takes the guesswork out of strategy. I map segments of the ANZ healthcare ecosystem, competitors, partners and stakeholders, so you have a data-backed blueprint.
Best for: Startups and international players needing a clear who's who.
6hr/1day Deep dive IRL/remote
Focus: The strategy intensive, full day.
A 6-hour deep dive that collapses weeks of back-and-forth into one day: rebuilding your GTM, pressure-testing strategy, or producing a report or content.
Best for: Strategy overhauls, full-day workshops, roadmap construction.
Still unsure what you need? Contact us to brainstorm the ask.
