Why Talking HealthTech should be on every marketer’s radar

If you're a healthtech company operating in Australia and New Zealand, visibility isn't just a nice-to-have anymore, it's everything. The sector is crowded, the buying cycles are long, and trust is currency. So where do the decision-makers, clinicians, investors, and innovators actually go to stay informed? Increasingly, the answer is always Talking HealthTech.

I’ve been a big champion of Pete and THT since the very beginning. And when they engaged Clinical Advisors to provide some firepower to reach even more healthtech organisations, I jumped at the opportunity.

The largest healthtech media platform in ANZ

Talking HealthTech (THT) has become the dominant media platform in the ANZ healthtech space. With over 40,000 monthly content consumers across the platform and 10,000 newsletter subscribers, THT isn't just another podcast, it's a full ecosystem. There's the podcast network, the newsletter, a highly engaged community, and a content production arm that keeps growing. The audience is global, but the focus is distinctly local in the best possible way, with real conversations about what's actually happening in health and technology across the region.

For companies trying to reach the right people such as procurement leads, clinical champions, digital health executives, this is the room you want to be in.

The Company Partnership Program

THT's flagship offering for companies is their annual Company Partnership Program, and it's worth understanding what that actually means in practice. This isn't a banner ad or a one-off sponsored slot. It's a fully-packaged, year-long engagement that includes a feature podcast episode, editorial articles on the THT site, newsletter presence, and an ongoing platform within the THT community. There are also options to extend reach through additional initiatives as your needs evolve.

The reason this works is context. When your brand shows up inside trusted content that people have actively chosen to consume, the impact is fundamentally different from paid display advertising. You're part of the conversation, not interrupting it.

For companies that have been trying to build brand authority in ANZ healthtech, or those newer to the market looking to establish credibility quickly, this kind of sustained, integrated presence is hard to replicate through other channels.

THT Productions: Your own branded content

Beyond the partnership program, THT also runs THT Productions, a white-label content production arm that was spun out earlier in 2026. If you've been to the Digital Health Festival, HLTH or other major sector events (nationally globally), you've likely seen the crew in action.

THT Productions is the answer for companies that want to go further with their own branded content: a proprietary podcast series, customer testimonial videos, event coverage, social cutdowns, and more. The production quality is there, and so is the sector knowledge, and some great humans taking care of you too. Which makes a significant difference when you're trying to create content that actually resonates with a healthtech audience.

The next step

If any of this sounds relevant to where your company is headed, the best move is a short virtual with Pete to walk through the media kit and talk through what a partnership could look like for you specifically. They truly are great people producing great products and services.

You can explore the partnership page at talkinghealthtech.com/partners, or book a catch-up directly at talkinghealthtech.com/schedule/catch-up.

The healthtech conversation is happening 24/7. The question is, is your brand part of it?